Global Marketing and Technology Agency LBi Win ‘Best Information Architecture’ at the HIVE Awards for BT Business Site Redesign (http://business.bt.com)
Market Wire, April, 2010
LBi has won a globally-distinguished Hive Award for Best Information Architecture for the redesign of BT’s Business website, http://business.bt.com . Judged by an internationally-renowned panel of experts, LBi was recognised for the organisation and optimisation of the site’s content.
With LBi input, BT Business’ information architecture has seen a 25% increase in broadband sales, a 75% increase in calls and line sales, and a 105% increase in domain and hosting sales. Traffic from natural search has also increased by 77%.
BT Business offers the UK’s 4.8 million-plus* SMEs more than 130 different business IT and communications products online. Ranging from start-ups to firms with 1,000 employees and some significantly larger, the market is diverse.
LBi redesigned the company’s site in 2009, moving from an online catalogue to an ecommerce vehicle. Using a detailed customer segmentation model, LBi insight was to design the site for an individual user rather than a business. The result has been a fresh site targeted at people rather than job titles.
Sarah Morris, director of User Experience at LBi says “This is a great win for us, in a category that is actually quite hard an area to differentiate
search optimisation
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Global Marketing and Technology Agency LBi Win 'Best Information Architecture' at the HIVE Awards for BT Business Site Redesign (http://business.bt.com)
Market Wire, April, 2010
LBi has won a globally-distinguished Hive Award for Best Information Architecture for the redesign of BT’s Business website, http://business.bt.com . Judged by an internationally-renowned panel of experts, LBi was recognised for the organisation and optimisation of the site’s content.
With LBi input, BT Business’ information architecture has seen a 25% increase in broadband sales, a 75% increase in calls and line sales, and a 105% increase in domain and hosting sales. Traffic from natural search has also increased by 77%.
BT Business offers the UK’s 4.8 million-plus* SMEs more than 130 different business IT and communications products online. Ranging from start-ups to firms with 1,000 employees and some significantly larger, the market is diverse.
LBi redesigned the company’s site in 2009, moving from an online catalogue to an ecommerce vehicle. Using a detailed customer segmentation model, LBi insight was to design the site for an individual user rather than a business. The result has been a fresh site targeted at people rather than job titles.
Sarah Morris, director of User Experience at LBi says “This is a great win for us, in a category that is actually quite hard an area to differentiate
search optimisation