You see you can market all you want but you cannot beat the synergy of the hometown favorite of Trader Joes, but how come?
Because you see it is not about only marketing, advertising, public relations and strategy, it is about the consumer and customer and their feelings. Much of this is simply correct observations of the reality of consumer buying behavior and what people are most apt to do when given a choice. A 1000 advertising impressions cannot equal good quality products, fair prices and superb service. For those who do not believe in Word of Mouth advertising, go shop at Trader Joes, while I bet they make a believer out of you after the first visit. Consider all this in 2006.
You see you can market all
You see you can market all you want but you cannot beat the synergy of the hometown favorite of Trader Joes, but how come?
Because you see it is not about only marketing, advertising, public relations and strategy, it is about the consumer and customer and their feelings. Much of this is simply correct observations of the reality of consumer buying behavior and what people are most apt to do when given a choice. A 1000 advertising impressions cannot equal good quality products, fair prices and superb service. For those who do not believe in Word of Mouth advertising, go shop at Trader Joes, while I bet they make a believer out of you after the first visit. Consider all this in 2006.
Lance Winslow.
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